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It is time to think bigger about architecture and sustainability.  I named my company ecotecuturestudios in order to emphasize the need to combine ecology and architecture.  Well, everyone is jumping in with acronmymns like BIM (Building Information Modeling) and BIPV (Building Integrated Photovoltaics).  These are a great first step, but I think it is time we all think bigger.  Instead of integrating just information or photovoltaics or some fancy recycled insulation, let’s begin designing our buildings (BIG).  BIG is where Green is the norm, every detail has been analyzed for its ability to be sustainable and the amount of energy it takes to make the product.  Everyone wants to run out and buy a new Prius, but they never stop and analyze how much energy it took to build that new car.  Why not buy a very fuel efficient car that prevents the construction of a new one?  The same practice should be applied to architecture and construction.  For example, I love the idea of Insulated Concrete Forms.  However, the foam form is made from a petroleum product.  Isn’t that the real enemy here – the harmful release of CO from the cars we drive every day and our dependence on foreign oil?  This is the point I have made over and over.  We must integrate Green but we must do it wisely.  We must choose the products that make economic sense, we must choose the products that make environmental sense and then we must incorporate them seamlessly into he architecture.  It is time to go BIG with knowledge and passion.

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